Blog > How to be more creative

October 3, 2013

Street art in MoroccoMy late mentor, Brian Bainbridge, used to laugh at the ridiculousness (is that even a word?) of deciding to be creative. He’d tap his watch and say “I’m going to have a creative thought at precisely 12 minutes past four.” Then he’d reach for a glass of red wine and bemoan the state of the world and how ‘everyone’ wants to be in control of ‘everything’. He’d roll his eyes and have another drink.

So how do you be more creative?


Cook, knit, write, draw, plant, hammer. Doesn’t matter.

Stop talking about being creative and just create.





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