If you are still in any doubt that we are in the midst of phenomenal change, watch this. It’s Clay Shirky, author of Here Comes Everybody: The Power of Organising Without Organisations, talking about the impact of new technologies. The events in Iran during this last week is the latest in a series of examples of the ‘tranformation to amateur media’ as Shirky describes it. Even President Obama mentioned in a talk on the weekend the ‘professional and amateur reporters’ from Iran. We are now all capable of bypassing ‘mainstream media’ and/or censors.
If you are in the business of communication (and who isn’t these days?) and if you want your messages to be heard, then an understanding of how these changes fundamentally affect how and what we communicate and, importantly, the channels of communication, will help make the most of your communication.